Not To Say I Told You So, But...

Oh screw it. I pretty much did. Way, way, way back in October I posted a piece (Wendy's New Flavor Of The Month Is... Flavor!) about how Wendy's seemed to have lost the true essence of the brand. Looks like they agree-- they've decided to ditch the current campaign and put the account into review. Here's hoping they get back to the simple, neighborhood burger joint spirit that Dave Thomas instilled in the place.

I also leveled some criticism at Bud Light (Careful, Your Strategy Is Showing) for using a bizarre marketing term like "drinkability" as the centerpiece of a creative campaign. Bud Light sales have been sliding all year, but as of now, they're sticking with the game plan, citing it as something that truly differentiates them from the other guys. Can't say I agree-- Bud Light, Coors Light, Miller Light, and tapwater are all equally drinkable in my book. We'll keep watching.

At least the brand hasn't completely abandoned its potty-mouthed frathouse ways, as evidenced by this on-line only ad that ripped up the intertubes earlier this year.